When it comes to social media, everyone has their strategy. Many of my clients initially believe they need to be active on every platform, which quickly becomes overwhelming. As a marketer, I’m here to tell you—it is a lot. But the good news? You don’t have to be everywhere at once. Instead, focus your efforts on one or two platforms that make the most sense for your business and channel all your social media energy there.
Read MoreWhen I begin the branding process with a new client, I like to kick things off with a style questionnaire. This invaluable tool gives me insight into their preferences and helps me tailor my approach. I use Google to create these surveys because it’s user-friendly and can handle multiple-choice questions, images, and open-ended responses. For seamless access, I embed the survey directly on my website.
Read MoreInstagram has evolved significantly over the past few years, aiming to give people “what they want.” This evolution has brought changes to the algorithm, much to the chagrin of influencers and social media managers everywhere. But before you get nervous about cracking the algorithm, stop. It’s not about “beating the algorithm,” either. The algorithm is your friend. It’s designed to help you connect with people. And in the world of marketing, connecting with people means building relationships.
Read MoreNo matter the industry, having a process is a great way to guide clients through a project. Having timelines, action items, and due dates keeps everyone on the same page with clear communication.
KAdesign did not always have a well-established process. Regardless of what my closet might tell you, I am a well-organized person. However, when I first started designing for people I was so eager to make the client happy, I would bend over backwards to comply to their schedule. Whether it was meeting unrealistic deadlines or enduring painfully drawn-out projects, I didn't realize it was part of my job to set expectations and help my clients through the design/marketing process so we are BOTH are happy at the end of the project.
KA Design is here to help. We’d love to work with you! Contact us here.
Read MoreStanding out as a graphic designer or marketer goes beyond creative flair; it’s about mastering the art of organization. Over the years, I’ve discovered that this quality, though uncommon in creative individuals, is a game-changer in delivering exceptional results. Admittedly, my bedroom floor and closet could use a dose of my organizational skills, but in the realms of work, marketing, design, branding, and storytelling, it’s where I thrive.
In this guide, we'll explore some essential steps to jumpstart your small business marketing efforts.
KA Design is here to help. We’d love to work with you! Contact us here.
Read MoreYou've already taken the first hard step towards turning your passion into profits and started a company. Now, you're faced with the daunting task of marketing your business to attract customers and drive growth. Marketing can seem overwhelming, especially when you're just starting out, but with the right strategies and mindset, you can effectively promote your business and build a loyal customer base. Remember, marketing is like relationships, it takes time and consistency to build trust.
In this guide, we'll explore some essential steps to jumpstart your small business marketing efforts.
KA Design is here to help. We’d love to work with you! Contact us here.
Read MoreSocial media’s prevalence in nearly every area of life today means it’s important to know how to use it. With so many platforms and strategies to choose from, it can be a challenge to navigate, especially when trying to reach your specific audience or sell a product. Read through this breakdown to get a clearer picture of the what, who, and how of social media marketing. If you’re looking for personalized assistance for your social media marketing needs, KA Design is here to help. We’d love to work with you! Contact us here.
Read MoreAre you paying attention to how your pins are doing on Pinterest? Many don’t know how to find this information, but it can help answer the question: What Pins are Doing the best on your Pinterest boards and what should you do with them?
Read MoreEverybody has a different strategy for posting to their social media platforms. When I meet with a client they usually think they need to be everywhere and social media is overwhelming to them because it is A LOT to keep up with. As a marketer, I am here to tell you - it is a lot. BUT you do not have to be everywhere. Yes, make a profile and be present there but pick one, maybe two, if you really like it and focus on those platforms.
Read MoreWhen I embark on a branding process with any new client, I like to start with giving them a style Questionnaire. This tool allows me to have an insight into their likes and dislikes. I create a survey using Survey Money, as the easy-to-use app can handle multiple choice questions, images, and open-ended questions to gather all the information I need.
Read MoreEver heard of “Rich Pins” on Pinterest? Rich Pins are those official looking pins that include the profile picture, title and description of a pin. Haven’t noticed a difference? Go take a look on your Pinterest feed and come back to this post, I’ll wait…
Read MorePinterest is widely-known as a social media platform, but thinking of it as a visual search engine (like Google) is actually more accurate. How often have you gone on Pinterest to specifically look for something with visual representation? When you consider Pinterest a search engine, obvious steps can be taken to align your profile and boards to match what people are searching for. This alternative way to use Pinterest gives purpose to having a business account instead of a default personal profile.
Read MoreNo matter the industry, having a process is a great way to guide clients through a project. Having timelines, homework, and due dates keeps everyone on the same page with clear communication.
Read MoreA lot of people end up with more questions than answers when they are thinking through their web presence. The questions truly are endless. The first step is to take a step back, and answer a few simple questions to get started. We've also provided KAdesign examples:
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