The Keys to Social Media Marketing
The Keys to Social Media Marketing
Social media’s prevalence in nearly every area of life today means it’s important to know how to use it. With so many platforms and strategies to choose from, it can be a challenge to navigate, especially when trying to reach your specific audience or sell a product. Read through this breakdown to get a clearer picture of the what, who, and how of social media marketing. If you’re looking for personalized assistance for your social media marketing needs, KA Design is here to help. We’d love to work with you! Contact us here.
Define Your Audience
Who are you trying to reach? Why are you trying to reach them? What’s unique about what you’re offering them? Think through these three questions before you dive into your social media marketing strategy, because your answers should provide the roadmap to how and where to reach your audience.
Once you have those questions answered, find other like-minded people who are doing something similar to you. Watch how they engage with their audience and see if there are things you’d do similarly or differently, then apply what you’ve learned to your own marketing strategy. Be sure to listen to your audience, whether they make suggestions for improvement or give words of encouragement. Keep track of common themes in their feedback and brainstorm ways to improve your weak points and capitalize on your strong points.
More Audience Tips
Engage with your audience by responding to their comments and questions. Start a conversation! This will help them feel connected to you and your brand.
Be authentic. Show your brand’s personality through your graphics, videos, and copy.
Share relevant content–not just your website link. People want to engage with you and your brand beyond just a transactional relationship. Share helpful resources, things to make them smile, and anything else that will add more value to your consumer relationships.
Social Media Platforms
There are several different platforms available for social media marketing. Each platform offers its own unique set of benefits and drawbacks. You should choose a platform based on what type of content you plan to share with your followers, and capitalize on that platform’s unique style of content in a way that will engage your audience.
Platform-Specific Tips
Invite the people who like your posts to like your page.
Share your page’s video to large and relevant Facebook groups.
YouTube
Use hashtags on your videos to reach a targeted audience.
Use the Tubebuddy extension to find best practices.
Add a subscribe link to gain subscribers quicker.
Use broad hashtags in stories to expand your reach
Create a Plan
Before you start any type of marketing campaign, make sure you have a plan. You need to determine what you want to accomplish, who you want to reach, and when you want to do it.
Be consistent
If you want people to follow you on social media, you must be consistent. This means posting regularly, responding to comments, and sharing interesting content. People will not stick around if you aren’t providing them with value.
Focus on Quality over Quantity
You should focus on quality over quantity when using social media. That means creating high-quality content that engages your followers.
If you’re looking for personalized assistance for your social media marketing, reach out to KA Design. We’d love to work with you.
