Instagram - its not all about the images
Instagram - it’s not just about pretty pictures anymore.
What? Did she really just say that. YUP - I did.
Instagram has changed a lot in the last several years and is trying to give people “what they want” - so, much to the chagrin of influencers and social media account managers everywhere, they changed the algorithm.
Now, before you get nervous and neurotic about cracking the algorithm, stop. It’s not about “beating the algorithm,” either. The algorithm is your friend. The algorithm is there to help you connect with people.
The key word being “CONNECT.”
So what does it take to connect with people on Instagram?
1) Not being a robot ✅
2) Not posting and ghosting ✅
Instagram is all about being social and engaging with those that follow you.
While your photos still need to be eye-catching and pleasant to draw people in, your caption, stories and DMs (direct messages) is where people really connect with you! The great thing about Instagram is it gives people a sneak peak or inside view of your life and who you are, so take advantage of the options available and get people engaged with you, your content, and your business.
Stories - This is where you can share little tid-bits about your day, what you’re working on, funny things you find, business/life updates, showcase personality, make people want to check in and see what you’re up to. Tag other people in your stories so they can share in theirs! This tactic can help your friends be found by other people as well.
Comments - make sure you’re being social with others, not just with those who comment on your photos. Comment on posts with questions, ask advice, give credit where it’s due. Do all these things in a real, genuine real way. Don’t just comment “nice work” on 10 people’s posts and call it a day. Get in there and interact!
Live - Get comfortable doing live broadcasts - and don’t try to make them perfect. Doing a live broadcast to share your thoughts and expertise is just one more opportunity for people to connect with you and your business.
Captions - When you build your captions, be relatable, be helpful, be clever, be you. Ask questions and see what you get in return!
Ready to connect? Send me some of your favorite ways to connect with your people on Instagram. And don’t forget to connect with me on instagram: @kadesign315