Are you paying attention to how your pins are doing on Pinterest? Many don’t know how to find this information, but it can help answer the question: What Pins are Doing the best on your Pinterest boards and what should you do with them?
Read MoreEverybody has a different strategy for posting to their social media platforms. When I meet with a client they usually think they need to be everywhere and social media is overwhelming to them because it is A LOT to keep up with. As a marketer, I am here to tell you - it is a lot. BUT you do not have to be everywhere. Yes, make a profile and be present there but pick one, maybe two, if you really like it and focus on those platforms.
Read MoreWhen I embark on a branding process with any new client, I like to start with giving them a style Questionnaire. This tool allows me to have an insight into their likes and dislikes. I create a survey using Survey Money, as the easy-to-use app can handle multiple choice questions, images, and open-ended questions to gather all the information I need.
Read MoreEver heard of “Rich Pins” on Pinterest? Rich Pins are those official looking pins that include the profile picture, title and description of a pin. Haven’t noticed a difference? Go take a look on your Pinterest feed and come back to this post, I’ll wait…
Read MorePinterest is widely-known as a social media platform, but thinking of it as a visual search engine (like Google) is actually more accurate. How often have you gone on Pinterest to specifically look for something with visual representation? When you consider Pinterest a search engine, obvious steps can be taken to align your profile and boards to match what people are searching for. This alternative way to use Pinterest gives purpose to having a business account instead of a default personal profile.
Read MoreNo matter the industry, having a process is a great way to guide clients through a project. Having timelines, homework, and due dates keeps everyone on the same page with clear communication.
Read MoreA lot of people end up with more questions than answers when they are thinking through their web presence. The questions truly are endless. The first step is to take a step back, and answer a few simple questions to get started. We've also provided KAdesign examples:
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