Pinterest Analytics & How To Use Them

Are you paying attention to how your pins are doing on Pinterest? Many don’t know how to find this information, but it can help answer the question: What Pins are Doing the best on your Pinterest boards and what should you do with them?

Analytic is not a creative’s favorite word. I admit, I cringe a little every-time I think, “I really need to work on my analytics”. But here’s the thing, it IS something we should be excited about as business owners and creative people. When we pay attention to our analytics we can see what our audience is most excited about and what we should be doing more of. This theory can be applied to all sorts of data and analytics but for the purpose of this post we are going to focus on Pinterest Analytics and what do to with them.

Pinterest Marketing can be overwhelming. We all know and love Pinterest - but do we understand why? Pinterest is a visual idea board…it is now accurately called a “visual search engine.” We enjoy looking at it for ideas, inspiration, education - you name it. Most people still think of Pinterest as a social media platform, but this is wrong. PINTEREST IS A SEARCH ENGINE. And you know what search engines thrive on? Keywords and analytics. What does that mean? It means it is time to focus on your keywords and analytics on Pinterest. For all of you analytic hating creatives, let’s dig deep and dive in.

Here is a snapshot of my current Pinterest Analytics. This is the overview which is just helpful to look over and get a feel for how you are doing overall. The good news for me is all of my numbers are headed in the right direction, but what I really want to focus on is my top pins and my monthly ENGAGED. I am getting plenty of monthly viewers, which is step one, but what I really want is engagement. If my viewers are engaged, it means they are taking action or wanting more. This is what I need to be focusing on so I can give them more.

Even though that monthly engaged line looks unchanging you can tell from the 39% increase that I am headed in the right direction. Now, to understand how I am getting more people to engage - I need to look at my top pins and see what is getting people to take action.

Now you can see I have 3 blog posts pins and 2 branding pins that are doing the best. When I look a little closer the two branding pins are getting the most impressions, so let’s keep digging and see what I can do to those pins to make them even better. By better, I mean to get more people clicking and more people saving them to their boards. Here are a couple ideas on how you take your pins to the next level.

1. Create a blog post containing that image, offering more content about your Pinterest Pin

2. Change the description of your Pin and utilize keywords to show up in more searches

3. Keep repining this pin to your boards

For these particular pins, I have some work to do. For a quick fix, I changed the pin descriptions to appeal to more searches. Then I made myself a note to create two new blog posts based on ideas from these pins. From these blog posts I am going to create more pins to get even more people engaged.

Analytics can be a very daunting and difficult subject, but if we can learn to read them correctly, they can help us answer questions we didn’t know we had!