When it comes to social media, everyone has their strategy. Many of my clients initially believe they need to be active on every platform, which quickly becomes overwhelming. As a marketer, I’m here to tell you—it is a lot. But the good news? You don’t have to be everywhere at once. Instead, focus your efforts on one or two platforms that make the most sense for your business and channel all your social media energy there.

When I begin the branding process with a new client, I like to kick things off with a style questionnaire. This invaluable tool gives me insight into their preferences and helps me tailor my approach. I use Google to create these surveys because it’s user-friendly and can handle multiple-choice questions, images, and open-ended responses. For seamless access, I embed the survey directly on my website.

Instagram has evolved significantly over the past few years, aiming to give people “what they want.” This evolution has brought changes to the algorithm, much to the chagrin of influencers and social media managers everywhere. But before you get nervous about cracking the algorithm, stop. It’s not about “beating the algorithm,” either. The algorithm is your friend. It’s designed to help you connect with people. And in the world of marketing, connecting with people means building relationships.

No matter the industry, having a process is a great way to guide clients through a project. Having timelines, action items, and due dates keeps everyone on the same page with clear communication.

KAdesign did not always have a well-established process. Regardless of what my closet might tell you, I am a well-organized person. However, when I first started designing for people I was so eager to make the client happy, I would bend over backwards to comply to their schedule. Whether it was meeting unrealistic deadlines or enduring painfully drawn-out projects, I didn't realize it was part of my job to set expectations and help my clients through the design/marketing process so we are BOTH are happy at the end of the project.

KA Design is here to help. We’d love to work with you! Contact us here.

Standing out as a graphic designer or marketer goes beyond creative flair; it’s about mastering the art of organization. Over the years, I’ve discovered that this quality, though uncommon in creative individuals, is a game-changer in delivering exceptional results. Admittedly, my bedroom floor and closet could use a dose of my organizational skills, but in the realms of work, marketing, design, branding, and storytelling, it’s where I thrive.

In this guide, we'll explore some essential steps to jumpstart your small business marketing efforts.

KA Design is here to help. We’d love to work with you! Contact us here.

You've already taken the first hard step towards turning your passion into profits and started a company. Now, you're faced with the daunting task of marketing your business to attract customers and drive growth. Marketing can seem overwhelming, especially when you're just starting out, but with the right strategies and mindset, you can effectively promote your business and build a loyal customer base. Remember, marketing is like relationships, it takes time and consistency to build trust.

In this guide, we'll explore some essential steps to jumpstart your small business marketing efforts.

KA Design is here to help. We’d love to work with you! Contact us here.